QR Codes: What Are They And How Do They Work?

QR Codes What Are They And How Do They Work

Chances are, you’re already vaguely familiar with QR codes even if you’ve never heard of them. These days, QR codes are employed in a variety of marketing materials and have increased in frequency over the past few years.

For the past several years, many of our clients at FastPrint.co.uk have been using QR codes in their marketing materials. We frequently utilise them in business cards, flyers, posters, and even banners for our clients because we are aware of their potency when applied appropriately.

Even so, many of our clients are still unsure about the precise meaning of a QR code. We frequently get asked what a QR code is, how it works, and what it looks like.

It can take a while to explain this to every client, so we thought we’d write this short guide to explain what a QR code is and how it works in plain English.

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What Is A QR Code?

If you look at the business card image above, you will see an odd graphic made up of black squares and dots on the left side of the card. This is basically the appearance of a QR code.

A QR code is an image that may be created that can be scanned and converted into a more meaningful image by any modern smartphone that has a QR code reader application installed. Although links and web address information are frequently found in QR codes, users of smartphones can also find a variety of other media through them (e.g. videos, photos etc).

That’s all very well and good, but what good does a QR code really serve? Surely you could just use your phone to enter in the website’s address and access it that way? Even while that might be the case, the purpose of a QR code is to make things easier. When compared to desktop and laptop keyboards, smartphone (or tablet PC) keyboards are more difficult to use, and most of the time, users are just too lazy to enter website addresses on their phones.

Marketers utilise QR codes to make things easier for consumers and draw them to a website or piece of content. For this reason, QR codes are frequently used by marketers on banners, business cards, brochures, booklets, posters, and other materials.

QR Codes What Are They And How Do They Work

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How Does A QR Code Work?

In essence, a QR code functions similarly to a barcode found in a grocery store. Using the camera of a smartphone, it is an instantaneously readable image that can be scanned by a machine. Each QR code is made up of several black squares and dots that stand for different information. Your smartphone will transfer the information into a human-readable format when it scans this code.

A QR code is just a piece of encoded data, to put it simply. Alphanumeric, numeric, binary, or Kanji data can be stored in a QR code (Kanji is a kind of Chinese characters that are employed in the modern Japanese writing system)

That is the technical explanation of how a QR code operates, but the reality that hundreds of millions of people worldwide who use smartphones on a daily basis can scan QR codes at the touch of a button is far more crucial to address. They are therefore excellent for marketers.

If you’ve ever used your smartphone to scan a QR code, you’ve probably noticed that they can be done so very quickly—we’re talking seconds or less. Because of this, QR codes provide a very easy way to quickly access stored information, making them the ideal choice for marketers who are desperate to increase conversions.

QR Codes What Are They And How Do They Work

How Do You Create A QR Code?

You may be completely convinced on the concept of utilising QR codes in your marketing materials at this point, but you’re undoubtedly asking yourself, “How in the world am I going to make one of those?” Fortunately, there are plenty of online QR code generators available that save you from having to learn the “QR code language.” These simplify the process of generating QR codes altogether.

GOQR.me is a highly recommended QR code generator due to its user-friendly interface and practicality. All you need to do to utilise a QR code generator is input the text, URL, phone number, SMS, or vCard that you would like to be scanned. The website will take care of the rest, and it will generate a working QR code for you in a matter of seconds. You may download or embed the QR code on GOQR.me with only a single button click.

Note: If you search for “QR code generator” on Google (or Bing), you’ll probably get millions of hits. There are many different online QR code generators available. Simply select your favourite.

Many individuals are unaware that you are not limited to utilising a plain, black-and-white QR code image. After creating a basic QR code, you can alter its colours, graphics, and many other elements to create a really unique design.

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